Digital Onboarding Launches DOBI, an AI-Native Business Intelligence Agent for Banks and Credit Unions
DOBI, Digital Onboarding Business Intelligence, gives banks and credit unions a single AI agent to understand whether the business is meeting its goals and act on what it finds, with every action logged for a compliance-ready audit trail
BOSTON, Sept. 1, 2026 /PRNewswire/ — Digital Onboarding, the lifecycle engagement platform trusted by 170+ banks and credit unions, today announced the completion of its evolution into an AI-native platform, and the launch of DOBI, Digital Onboarding Business Intelligence, the AI agent built on that foundation.
A single bank or credit union can hold millions of transactions across thousands of accounts, but turning that volume into a clear read on business performance, and a relevant, timely message for one specific person, has historically taken a data team, a BI function, a campaign team, and a stack of point solutions working together just to get there. DOBI is built to close that gap: it retrieves the intelligence hidden in the data, shows goals and outcomes in a way any team can understand, and acts on what it finds.
“[DOBI replaces what used to take a stack of agencies and point solutions with a conversation. You tell it what you’re trying to accomplish, in plain language, and it builds the audience, drafts the content, optimizes performance, and shows you what it’s worth. That’s what an AI-native platform makes possible.]” — Ted Brown, Co-Founder and CEO, Digital Onboarding
Historically, delivering a real digital engagement experience has meant a financial institution writing checks to agencies and stitching together a dozen different point solutions, one for content, one for audience segmentation, one for reporting, and hoping they all talk to each other. That process routinely runs into the tens of thousands of dollars, before accounting for the internal time spent managing it. DOBI gets the same job done through a series of prompts in a natural language interface, spanning audience building, content creation, performance optimization, and benchmarking and value reporting.
The opportunity compounds for institutions still running a fragmented stack. Many banks and credit unions maintain separate data warehouses, BI dashboards, and analytics tools on top of a dozen engagement point solutions, two layers of overlapping cost instead of one. Consolidating both onto a single platform doesn’t just save up to six figures annually, it strengthens the intelligence itself, since an AI agent working from one unified system sees patterns that stay invisible when the same data is scattered across a dozen disconnected tools. That’s why DOBI is built to track both sides of the equation: overall goal and outcome tracking for the business as a whole, and campaign-level attribution, so leaders can see how the effort and spend behind their work connects to actual results, revenue generating outcomes.
At launch, DOBI is live inside the Digital Onboarding platform with two core capabilities: Content Creation, drafting on-brand emails, texts, and landing pages in seconds and ready for review, and Audience Building, working alongside Digital Onboarding’s Ready-to-Launch Audiences to turn a plain-English request into a precise, compliance-reviewed audience. Two more capabilities, Campaign Creation, from start to finish, and building and tracking custom Outcomes and optimizations, are available now to see in action and will be live in the upcoming months.
Every action DOBI takes is logged for audit and compliance review, and PII data is never sent to a third-party large language model. With an institution’s permission, DOBI can also draw on Digital Onboarding’s network of aggregated data across 170+ financial institutions for benchmarking that a single institution’s own data can’t provide on its own.
DOBI is available today to Digital Onboarding customers as part of the Digital Onboarding platform. Learn more at digitalonboarding.com/our-platform/dobi-ai-agent.
About Digital Onboarding
Digital Onboarding is the AI-native lifecycle engagement platform built for banks and credit unions. Trusted by more than 170 financial institutions, Digital Onboarding connects core, transaction, and engagement data to activate account holders, expand relationships, and deliver measurable growth across the entire customer lifecycle, powered by DOBI, Digital Onboarding Business Intelligence, its AI agent. Learn more at digitalonboarding.com.
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SOURCE Digital Onboarding